My Final project website for Evolutions and Trends course in 2011

7 Jun

Hi, Everyone, you can find my final project website : “The evolution from telegraph to mobile phone in Japan” by linking to this page:

Enjoy it! 🙂


Final Presentation – The evolutions and trends of mobile phone in Japan

31 May

This is my final presentation of Com546 evolutions and trends class in MCDM.

Reflection of discussion leader assignment

18 May

To be honest, I was super super nervous about my discussion leader assignment before the real presentation. However I have to say that I gained lots of sense of fulfillment after I presented! The whole process of this discussion leader task was very challenging but also pushed me to learn a lot. From the article reading and summary posting to the presentation power point designing, I went through various kinds of thoughts thinking and decision making process. What does this theory exactly mean? Why did authors provide this suggestion in conclusion? Should I mention this part in my presentation? Should I ask this question to my discussion group? It’s really a good practice for me especially on the oral presentation part. I have to admit that I need to prepare my script of my oral presentation and practice it many times before I give the real presentation because of I am not a native speaker. I need to prepare well because it’s too hard for me to do the impromptu speech. I am glad I did it well eventually.

I also feel surprised that I was quite enjoyable during the presentation. I think the biggest reason is that I heard a lot of different ideas from my audience. I have confidence that I am familiar with my topic – consumer adoption of mobile TV, however my audience gave me different thoughts and arguments when they answered my discussion questions. For example, I didn’t think about the consumption of battery will be the concerns when users want to use mobile TV services. Also, I didn’t consider the “live TV programs” will be the attractive content to consumers, at least some of my audience today. The interactive conversation between me and audience really completed the whole presentation. It’s a wonderful experience to me and I hope I can apply this experience to my future presentations and make them better!

When cellphones become â€ścellevisions”

16 May

Yoonhyuk, J. & Perez-Mira, B & Wiley-Patton, S. (2008) Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behavior, 25, 123-129.

The purpose of this study is to investigate what factors influence consumer adoption of mobile TV service[1]. The authors used different but related theories to construct the theoretical framework for this paper. The theories include technology acceptance model (TAM), and which is extended with consumer’s flow experience and media content. The paper chooses Mobile TV users in South Korea as their subjects due to the pervasiveness of Mobile TV in this country. The methodology of the study is doing a web-based survey by posting it on the board of online communities where users exchange information about Digital Multimedia Broadcasting (DMB) to find appropriate target audience. Continue reading

The owner of media is public, not corporates.

15 May

“Sunny Day Sweepin’ the clouds away…Can you tell me how to get, how to get to Sesame Street?”


Do you remember this song? The sesame street theme song started singing in my mind when I was reading the article “The Media Monopoly” these days. The song should be familiar to the people in United States because it is a beloved household TV program broadcasted by public televisions for children. To me, it is also a childhood memory because it had been broadcasted in Taiwan. I love the characters and even bought some lovely toys of the show. That’s why I am truly connected to the feeling that people felt angry when they heard about the budget cut of the public televisions. They love Sesame Street as me and they don’t want to lose it. Continue reading

Good & Bad mobile web landing page

13 May

Today is Friday the 13th and I can’t find anything interesting for the mobile marketing campaign. OK, I know this is not a excuse. So I think maybe I can still post something related to the mobile marketing campaign. Hence, after I browsed some mobile banners and landing pages on my phone, I decided to talk about what is good and what is bad mobile web landing page design. Continue reading

Theoretical Framework assignment

10 May

Project: What make Japan become most mature and sophisticated mobile market than other countries? : The evolution from telegraph to mobile phone in Japan 


When talking about mobile phone market and development, it is inevitable for not mentioning Japan, a very unique country of mobile phone market. According to “The comScore 2010 Mobile Year in Review” (Radwanick, 2011), “the Japan market is perhaps one of the most mature and sophisticated mobile market in the world with mobile audience accustomed to using mobile media regularly.” (p.19) Compare to U.S. and EU, the top three mobile handset in Japan is quite different. They are Sharp, Panasonic and Fujitsu and with one thing in common: they are all made in Japan. Why are Japanese so faithful to their domestically manufactured phones? Is there any government policies or Japanese cultural influences on this unique phenomenon? Or do the mobile web services in Japan influence their user behavior on buying mobile phones?

Three most important developments in my timeline:

Continue reading