My Final project website for Evolutions and Trends course in 2011

Hi, Everyone, you can find my final project website : “The evolution from telegraph to mobile phone in Japan” by linking to this page:

http://mobilephoneinjapan.wordpress.com/

Enjoy it!

Final Presentation – The evolutions and trends of mobile phone in Japan

This is my final presentation of Com546 evolutions and trends class in MCDM.

Reflection of discussion leader assignment

To be honest, I was super super nervous about my discussion leader assignment before the real presentation. However I have to say that I gained lots of sense of fulfillment after I presented! The whole process of this discussion leader task was very challenging but also pushed me to learn a lot. From the article reading and summary posting to the presentation power point designing, I went through various kinds of thoughts thinking and decision making process. What does this theory exactly mean? Why did authors provide this suggestion in conclusion? Should I mention this part in my presentation? Should I ask this question to my discussion group? It’s really a good practice for me especially on the oral presentation part. I have to admit that I need to prepare my script of my oral presentation and practice it many times before I give the real presentation because of I am not a native speaker. I need to prepare well because it’s too hard for me to do the impromptu speech. I am glad I did it well eventually.

I also feel surprised that I was quite enjoyable during the presentation. I think the biggest reason is that I heard a lot of different ideas from my audience. I have confidence that I am familiar with my topic – consumer adoption of mobile TV, however my audience gave me different thoughts and arguments when they answered my discussion questions. For example, I didn’t think about the consumption of battery will be the concerns when users want to use mobile TV services. Also, I didn’t consider the “live TV programs” will be the attractive content to consumers, at least some of my audience today. The interactive conversation between me and audience really completed the whole presentation. It’s a wonderful experience to me and I hope I can apply this experience to my future presentations and make them better!

When cellphones become “cellevisions”

Yoonhyuk, J. & Perez-Mira, B & Wiley-Patton, S. (2008) Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behavior, 25, 123-129.

The purpose of this study is to investigate what factors influence consumer adoption of mobile TV service[1]. The authors used different but related theories to construct the theoretical framework for this paper. The theories include technology acceptance model (TAM), and which is extended with consumer’s flow experience and media content. The paper chooses Mobile TV users in South Korea as their subjects due to the pervasiveness of Mobile TV in this country. The methodology of the study is doing a web-based survey by posting it on the board of online communities where users exchange information about Digital Multimedia Broadcasting (DMB) to find appropriate target audience.

The owner of media is public, not corporates.

“Sunny Day Sweepin’ the clouds away…Can you tell me how to get, how to get to Sesame Street?”

 

Do you remember this song? The sesame street theme song started singing in my mind when I was reading the article “The Media Monopoly” these days. The song should be familiar to the people in United States because it is a beloved household TV program broadcasted by public televisions for children. To me, it is also a childhood memory because it had been broadcasted in Taiwan. I love the characters and even bought some lovely toys of the show. That’s why I am truly connected to the feeling that people felt angry when they heard about the budget cut of the public televisions. They love Sesame Street as me and they don’t want to lose it.

Theoretical Framework assignment

Project: What make Japan become most mature and sophisticated mobile market than other countries? : The evolution from telegraph to mobile phone in Japan 

Introduction

When talking about mobile phone market and development, it is inevitable for not mentioning Japan, a very unique country of mobile phone market. According to “The comScore 2010 Mobile Year in Review” (Radwanick, 2011), “the Japan market is perhaps one of the most mature and sophisticated mobile market in the world with mobile audience accustomed to using mobile media regularly.” (p.19) Compare to U.S. and EU, the top three mobile handset in Japan is quite different. They are Sharp, Panasonic and Fujitsu and with one thing in common: they are all made in Japan. Why are Japanese so faithful to their domestically manufactured phones? Is there any government policies or Japanese cultural influences on this unique phenomenon? Or do the mobile web services in Japan influence their user behavior on buying mobile phones?

Three most important developments in my timeline:

From telegraph to Internet

After reading the book “Victorian Internet”, this week article “Technologies of the third mediamorphosis” brought me back to the subtle relationship between telegraph and Internet again. It is obviously that Internet will not have today’s success without many intelligent inventions of telegraph in nineteenth-century.

Book Review – The Victorian Internet

The Victorian Internet was published in 1998 and authored by Tom Standage, a professional journalist who has written about technology and science for many different newspapers and magazines for a long time.  In this book, Tom used his clever written words to describe the history of telegraph development in nineteenth-century with lots of interesting and significant stories about scientists and amateur inventors. From how scientists found the electricity could be transmitted by a long distance to the invented process by well-known Morse code, the book did a great job for providing the context of each period of development. Like every products now, telegraph also experienced the attitude from skepticism of people’s eyes but soon changed to embracement from public and was utilized by different markets very much. Militaries, governments and private enterprises or even wealth people all rely on the telegraph in nineteenth-century. It also changed the social behaviors and intercommunication way of people at that time. Good part such as on-line wedding helped people in love to find a new solution for their marriage ceremony, and bad part such as cheating on racehorse contest for gaining the notorious price. The book not only introduced the glory age of telegraph for how it impacted the whole society, but also lamented the decline of telegraph with consequent new inventions – telephone in the last chapter. I personally really enjoyed this book because of its vivid writing and copious content of telegraph history. Also, I can’t stop applying the stories mentioned in the book to current life with our “Internet” world when I was reading.

Mobile phone evolutions (Thesis statement) for # Com 546

The research will discuss the history of how mobile devices have been evolving from the analog cell phone age to this “iPhone” touchscreen world. Hoping to discover what decisions making influenced the current market and communication way of people. Furthermore, the research also expects to find out what might be the future direction of mobile phone and what might be the difficulties it will meet.  The research wants to focus on comparing the mobile phones evolutions between one Asia country (maybe Japan) and US&EU market to study what reasons caused the similar and different elements happened in each development process.

Who control the future? # Com 546

I am always curious about why some people could predict what will happen or have confidence that he or she is leading the company on the right path to success? Until I read the first chapter “How to use theory to analyze” in a book called “Seeing What’s Next” by Christensen, Anthony and Roth, I start having some concepts about the possible answers in my mind. The content is not very abstruse and provides interesting and meaningful points that push me to think about how those successful companies have been applying the rules he mentioned in the book.